ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR

This study seeks to Multi-Kits assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product.The research used a quantitative descriptive design.The survey included 270 participants, including a sample of 100 long-time consumers of Reyshaka Interior.Data gathering methods entail distr

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